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THE STATE OF MARKETING AUTOMATION 2023

THE STATE OF MARKETING AUTOMATION 2023

Pages 15 Pages

METHODOLOGY Ascend2 benchmarks the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format. This survey was fielded to a panel of marketing professionals and marketing research subscribers. RATING STRATEGIC SUCCESS One quarter (25%) of marketing professionals surveyed feel that their current marketing automation strategy is best-in-class in supporting their efforts to achieve marketing objectives. Two-thirds (66%) of those surveyed feel that they see some success from the automation they have in place, and 9% report little to no success from their marketing automation....

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