White Paper
THE STATE OF MARKETING AUTOMATION 2023
15 Pages
METHODOLOGY Ascend2 benchmarks the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format. This survey was fielded to a panel of marketing professionals and marketing research subscribers. RATING STRATEGIC SUCCESS One quarter (25%) of marketing professionals surveyed feel that their current marketing automation strategy is best-in-class in supporting their efforts to achieve marketing objectives. Two-thirds (66%) of those surveyed feel that they see some success from the automation they have in place, and 9% report little to no success from their marketing automation....